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05293_Field_OMLJ T42.txt
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effects of media and technologies. This job has
barely begun. During the 1980s, scholars such as
Meyrowitz (1984) and Greenfield (1984) took up
McLuhan’s invitation to explore further, and make
his general insights more precise. Stephen Kern’s
(1983) The Culture of Time and Space retraces in
detail the cultural transformations of the early
20th century, sensitive to the general dynamics of
media and techno-cultural change. McLuhan
receives a couple of sympathetic lines, but his
spirit hovers in the background.
The efforts of these scholars, and other
academics and critics (eg. Tichi 1991, Birkerts 1994)